The "Don't Leave Home Without It" ad campaign was introduced in 1975 and renewed in 2005. American Express developed their first paper charge card in 1958, gold card in 1966, green card in 1969, platinum card in 1984, and centurion card in 1999. įounded in 1850 as an express mail dispatcher, the company introduced financial and travel services to clientele during the early 1900s. They are the largest provider of traveler's cheques worldwide. It is based in the American Express Tower in the Battery Park City neighborhood of Lower Manhattan where it maintains its corporate offices. The company's logo, adopted in 1958, is a gladiator or centurion whose image appears on the company's well-known traveler's cheques, charge cards, and credit cards. It is one of the most valuable companies in the world and one of the 30 components of the Dow Jones Industrial Average. Dancers and film crews do the same.American Express Company ( Amex) is an American multinational financial services corporation specialized in payment cards headquartered in New York City. Photographers include design elements to show their specific trade. Notice how the various specific crafts within the film and theater business are represented in their card designs. But, what I found was that this industry is clearly comfortable allowing their creativity on the screen or stage to bleed onto their business cards. I expected the designs to be like that of the real estate industry in terms of a fairly standardized look and feel. The theater industry is very specific and much to my (pleasant) surprise has a very broad array of business card styles associated with it.
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